Using various social media channels to effectively and efficiently interact with your audience is known as social media marketing. Without spending a lot of money, it enables you to highlight your brand’s presence on digital media. Based on your intended audience, you can use the following platforms.

1. Facebook has 1.9 billion active users per day across the globe. Here, you can showcase your goods and services, such as real estate, regional vendors, etc., to a worldwide audience.

2. Instagram With 1 billion monthly active users, you may promote your goods and services, such as new apparel brands and cosmetic accessories, to young people.

3. Twitter You can target an audience that is interested in politics or daily important problems like world events, politics, etc., as it has 211 million daily active users worldwide.

4. LinkedIn With 744 million active users globally, it offers corporate audiences and professionals to target, including business-to-business (B2B) enterprises.

5. TikTok Every month, 21 billion people utilize it.