To put it simply, SEO is the process of optimizing your website so that users may find the pages they’re looking for using their search queries. SEO contributes to your website’s ranking on the SERP, increasing your company’s visibility.

How to make use of SEO

1. It aids in placing your website in the SERP for the pertinent keyword.

2. It improves your visibility and increases traffic.

3. Interacting with potential clients is beneficial.

4. By creating backlinks, it aids in expanding your reach.

How SEO can help:

1. It helps you gain your customers’ trust.

2. It facilitates the creation of natural leads.

3. It aids in raising the companies’ brand recognition.

4. It keeps you one step ahead of your rivals.